|KPIs: The conversions falling under the below category in client’s final report will not be considered for payment:
• Buyer escalated the case to DH Gate
• Pending agreement on the solution
• Pending agreement on refund
• Agreement on the solution reached
No customized creatives
No SMS notifications
No alcohol or drug content
CR under 0.2% will be monitored (click spamming monitoring|)
Search/Branded Key Terms are STRICTLY prohibited
clickcap on campaign level is mandatory
If the Index of the sub id in FraudScore is 67 or higher, all conversions will be deducted
Hard KPIs for sub ids with 10 or more installs:
Click injection: All installs with a CTIT less than or equal to 10 seconds are rejected.
HTTI (Click Spamming): All installs with a CTIT higher than or equal to 24 hours are rejected. If the percentage of installs with CTIT greater than 2 hours exceeds 50% for a site then all conversions from this site will be deducted.
Low CVR: If the CVR for a site is less than or equal to 0.02% all installs from this site will be deducted.
High CVR: If the CVR for a site is greater than or equal to 10% then all installs from this site will be deducted. If the CVR for a site is greater than or equal to 5% then it is considered suspicious.
Country Mismatch: If the country name and campaign do not match AND the device carrier associated with it is not placed as a common EMEA carrier then installs will be rejected. (Installs that only have country name and campaign name mismatch will just be flagged)
Device Carrier: If the Device Carrier is marked as suspicious on the device carrier list, then installs are rejected.
All sites with more than 90% of traffic delivered through Wifi are considered suspicious and will be deducted. and KPI- --